Undercover Miss Hong, Ep 11 grabs new all-time high ratings – climbs into double digits
Michelle Topham 
Episode 11 of the hit tvN workplace drama drama Undercover Miss Hong has reached a new milestone this week, continuing the show’s steady climb in viewership and buzz.
Undercover Miss Hong, Episode 11 hits new peak
According to Nielsen Korea, the February 21st broadcast of Episode 11 earned an average nationwide rating of 10.6 percent on Saturday night, marking the drama’s highest viewership to date.
The episode also ranked first in its time slot across all channels, underscoring the series’ growing dominance in weekend ratings.
The Korean drama also performed superbly with viewers in Seoul, where it grabbed an even higher 10.73 percent of the metro audience share.
Crossing into double digits is particularly significant for a cable drama, as pay-TV series typically draw smaller audiences than major broadcast network shows.
A steady upward trajectory
The new record also continues an impressive upward trend for the K-drama.
Earlier in February, the Korean series had already been setting personal best, as it first rose to 9.3 percent on February 8th before Episode 11 pushed it into the double-digit range last night.
RELATED: Episode 13 of Undercover Miss Hong grabs even higher ratings as K-drama heads towards its finale
The consistent gains suggest strong word of mouth, plus growing viewer investment as the story heads toward its later episodes.
Growing buzz around Undercover Miss Hong
Starring Park Shin Hye, Go Kyung Pyo, Ha Yoon Kyung, and Cho Han Gyeol, the series has also been performing strongly in buzz rankings, previously topping weekly lists of the most talked-about dramas and actors.
The show’s mix of undercover intrigue, romance, and corporate intrigue appears to be resonating with audiences.
Weekend drama race
The same night saw other weekend K-dramas post gains, but Undercover Miss Hong remained the clear leader in its slot.
Meanwhile, To My Beloved Thief also achieved a personal best with a nationwide rating of 7.7 percent, which is a solid rating as it heads into its finale later on tonight.
About the Author
Rachel M. Reeves 
