Michelle Topham 
The Movie Star Brand Reputation Rankings for June, 2025 have been announced by the Korean Business Research Institute, and Lee Je Hoon is in the #1 spot.
The 40-year-old Korean actor has hit the top spot on the rankings due to his latest film Big Deal, which premiered in South Korea on May 30th.
Following him in second place is Lee Jae In, who is currently starring in the movie Hi-Five, with Son Suk Ku, who recently had a guest role in the film Virus, was #1 on the Drama Actor Brand Reputation Rankings last month, and is also starring in the Disney+ drama Nine Puzzles in the #3 spot.
In the #4 spot, we have Lee Byung Hun, who stars in the film The Match, which was a big box office hit earlier in the year, and Yoo Hae Jin, who co-stars with Lee Je Hoon in Big Deal, at #5.
Lee Je Hoon and Yoo Hae Jin’s Big Deal, by the way, was #5 at the Korean Box Office yesterday.
And, weirdly, the Korean Business Institute’s rankings don’t only include actors who are currently starring in a film, but actors that have previously starred in movies.
Even if that was years ago.
The rest of the Movie Star Brand Reputation Rankings for June, 2025
The other 15 actors in the Top 20 on the Movie Star Brand Reputation Rankings this month look like this:
- Lee Je Hoon
- Lee Jae In
- Son Suk Ku
- Lee Byung Hun
- Yoo Hae Jin
- Kang Ha Neul (Yadang: The Snitch and the upcoming Wall to Wall)
- Ahn Jae Hong (Hi-Five)
- Kim Da Mi (upcoming The Great Flood and Netflix drama Nine Puzzles)
- Han Ji Min
- Moon Chae Won
- Go Youn Jung
- Park Bo Young
- Ra Mi Ran (Hi-Five)
- Ma Dong Seok (Holy Night: Demon Hunters)
- Jang Dong Yoon
- Gong Yoo
- Lee Jung Jae
- Shim Eun Kyung
- Park Seo Joon
- Jung Hae In
Congratulations to Lee Je Hoon for hitting the top spot, and look out for him in his next drama — Taxi Driver, Season 3, which is currently scheduled to drop in November on SBS in Korea.
About the Author
Rachel M. Reeves 
