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Feud’s Li Qing Yue (Bai Lu) earns 0.5 BILLION popularity points adding 100 million in just 1 week

Michelle Topham June 29, 2025

Although the Chinese fantasy romance drama Feud ended its 32-episode run over a week ago, that has not stopped female lead Bai Lu earning her character — Li Qing Yue — some of the highest popularity points of any character in an iQIYI drama.

On the day the C-drama ended, Li Qing Yue (aka Bai Lu) had just earned 400 popularity points becoming the first character to ever hit that landmark.

And now, just a week later, Feud‘s Li Qing Yu has now exceeded half a billion popularity points on iQIYI.

Something that was announced earlier today on iQIYI’s Weibo, along with a new visual and the message:

Congratulations to Li Qing Yue (the heroine of Feud played by Bai Lu) for breaking through the 0.5 billion in popularity.

The series’ enduring appeal highlights the timeless charm of the role.

“Knowing your celestial bones know neither cold nor heat, a thousand years apart feels but a dawn to dusk.”

With love by your side, your future stories will be even more extraordinary…

Again, congratulations to Bai Lu, her co-star Joseph Zeng and to screenwriter Xiao Xiang Dong Er, for creating a character who has become so loved by so many. Popularity that, so far, doesn’t show any signs of stopping.

Bai Lu’s new drama Mo Li has already passed 1 million reservations and it hasn’t even finished filming yet

And, of course, you can watch all 32 episodes of Feud on iQIYI now.

About the Author

Michelle Topham

Administrator

Brit-American journalist, and Founder/CEO of Baozi Buns. I began covering anime, donghua, K-drama and C-drama when I lived in Asia. Then never stopped.

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Tags: Bai Lu Chinese Romance Drama Feud iQIYI Joseph Zeng Wuxia

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