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Squid Game 3 is #1 on Drama Brand Reputation Rankings – Kdrama also at #1, #2 and #3 on Netflix Top 10

Michelle Topham July 10, 2025

The Drama Brand Reputation Rankings are out for July and Squid Game 3 is #1 on the list.

The Korean drama premiered on June 27th, but to reviews that were mixed at best. That, however, hasn’t stopped it from being the most talked about Korean drama in South Korea for July so far.

Those Drama Branda Reputation Rankings, by the way, are scored from things like mentions on social media, news media coverage, consumer participation and viewership.

No, they really have nothing to do with “reputation” at all and everything to do with popularity or, at least, how many times a specific drama out of 20 dramas tracked is mentioned within a set time period.

In this case from June 8th to July 8th (so technically June’s Drama Brand Reputation Rankings, right?).

In the #2 spot on the list, we have the recently-ended Our Unwritten Seoul, while Mercy for None is at #3, followed by Good Boy in the #4 position on the chart, and For Eagle Brothers closing out the Top 5.

The other 20 dramas that were tracked in June and the early part of July ended up being ranked on the list like this:

  1. Squid Game 3 
  2. Our Unwritten Seoul
  3. Mercy for None
  4. Good Boy
  5. For Eagle Brothers
  6. Head Over Heels
  7. Queen’s House
  8. Oh My Ghost Clients
  9. Our Movie
  10. The Haunted Palace
  11. Tastefully Yours
  12. Salon de Holmes
  13. The First Night with the Duke
  14. The Woman Who Swallowed the Sun
  15. Spring of Youth
  16. Hunter with a Scalpel
  17. Desperate Mrs. Seon Ju
  18. Taxi Driver
  19. Good Luck!
  20. Nine Puzzles

In other words, and as you would expect, a mix of Korean dramas that are still ongoing, alongside those that have recently ended.

Squid Game grabs top 3 spots on Netflix Top 10

Meanwhile, the Squid Game franchise is still going gangbusters on Netflix where Squid Game 3 premiered on June 27th.

Due to that premiere, Netflix viewers also watched or rewatched the first two seasons of the Korean drama, with the result that the first season of the K-drama is at #3 on this week’s Top 10 Non-English TV Shows list, while Squid Game 2 is at #2, and Squid Game 3 grabbed the #1 spot.

All told, all three seasons of the Korean drama together garnered 55 million views worldwide between June 30th and July 6th, with Squid Game 3 earning 46.3 million of those views.

Congratulations to the entire Squid Game team for achieving something pretty amazing.

Squid Game 3 stars the massive ensemble cast of Lee Jung Jae, Lee Byung Hun, Wi Ha Joon, Im Si Wan, Kang Ha Neul, Park Gyu Young, Park Sung Hoon, Yang Dong Geun, Kang Ae Shim, Jo Yu Ri, Lee David, and Roh Jae Won.

All three seasons are streaming on Netflix now for those who still haven’t watched them.

About the Author

Michelle Topham

Administrator

Brit-American journalist, and Founder/CEO of Baozi Buns. Began covering anime, donghua, K-drama, C-drama when I lived in Asia. Then never stopped.

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Tags: Jo Yu Ri Kang Ae Sim Kang Ha Neul Lee Byung Hun Lee Jin Wook Lee Jung Jae Netflix Park Gyu Young Park Sung Hoon Squid Game Wi Ha Joon Yang Dong Geun Yim Si Wan

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