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A Virtuous Business, Ep 11 earns highest Saturday ratings – likely to hit all-time high with series finale tonight

Michelle Topham November 17, 2024

I have got to say I am thrilled to see the female-led Korean drama A Virtuous Business not only increase its ratings since its first episode aired on October 12th, but also maintain those ratings right through to its penultimate episode.

That episode — A Virtuous Business, Episode 11 — aired in South Korea last night to its highest Saturday ratings since it premiered.

Nationwide ratings that had the JTBC drama earn 5.72 percent — up from last Saturday’s 4.39 percent — and a rating in Seoul of 5.84 percent — up from last Saturday’s 5.02 percent.

Those excellent ratings also seem to suggest, when the final episode of A Virtuous Business airs later on tonight, it will probably go out with the highest rating of its entire run.

Fingers crossed!

Along with the also very successful Jeongnyeon: The Star is Born on tvN, A Virtuous Business also features one of the year’s best almost all-female main casts.

A cast that also enabled the Korean drama to sit on the Netflix Top 10 Non-English TV Shows chart for two weeks.

The final episode of A Virtuous Business will air on JTBC in South Korea tonight, and stream soon after on Netflix. (Update: And yes, this superb mostly female main cast drama did go out with the ratings bang it deserved).

Thanks to the excellent cast — Kim So Yeon, Yeon Woo Jin, Kim Sung Ryung, Kim Sun Young, and Lee Se Hee — director Jo Woong (Love All Play), and writer Choi Bo Rim (My Roommate is a Gumiho) this one has been a truly fabulous watch.

About the Author

Michelle Topham

Administrator

Brit-American journalist, and Founder/CEO of Baozi Buns. I began covering anime, donghua, K-drama and C-drama when I lived in Asia. Then never stopped.

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Tags: A Virtuous Business Iron Family Jeongnyeon: The Star Is Born Kim So Yeon Kim Sun Young Kim Sung Ryung Lee Se Hee Yeon Woo Jin

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