Son Suk Ku hits #1 in Movie Star Brand Reputation Rankings due to Troll Factory performance
Michelle Topham 
The latest Movie Star Brand Reputation Rankings data is out from the Korean Business Research Institute and, as you might expect, a film actor with a film that has recently opened in movie theaters is #1 on that list.
The actor (and director) is Song Suk Ku, and he is #1 on the list due to currently starring in the crime drama Troll Factory.
That film came out on March 27th and has earned around $6.7 million at the South Korean box office so far so, no, it’s not a huge hit considering Exhuma has earned close to $100 million, but it has been a moderate success without even releasing outside South Korea yet.
The Ahn Gooc Jin-directed film has also garnered some decent attention on social media, and in online forums.
Song Suk Ku (who is represented by SBD Entertainment) is #1 in the April Movie Star Brand Reputation Rankings (via data collected from March 16th to April 16th, 2024), with a brand reputation index of 5,796,780.
According to the Korean Business Research Institute, the index is calculated using a participation index, media index, communication index, and community index.
Top 10 actors on the
His closest rival at #2 is Ma Dong Seok (Badland Hunters) who earned an index of 4,394,691, and who was #1 on the February rankings and #2 in March.
The rest of the Top 10 Movie Star Brand Reputation Rankings list for April, 2024 looks like this:
3. Choi Min Shik (Exhuma)
4. Park Ji Hwan (The Roundup: Punishment)
5. Lee Byung Hun (Concrete Utopia)
6. Im Siwan (Boston 1947)
7. Kim Hye Soo (Smugglers)
8. Song Joong Ki (My Name is Loh Kiwan)
9. Lee Jung Jae
10. Hyun Bin (The Point Men)
You will find the other 20 actors on the Institutes’ Top 30 list for April here.
Now if we could just get a proper international release for Troll Factory, eh?
Update: April, 2025 – Son Suk Ku’s latest K-drama Heavenly Ever After premiered this week to excellent ratings
About the Author
Rachel M. Reeves 
